David Vise

The Google story

No one with an internet connection can have missed the spectacular rise of the Google search engine in the last few years. This book tells the story of this rise - how the founders Larry Page and Sergey Brin came to top the list of young billionaires without it seems having a particular interest in making money. Thus we hear about how Google has challenged the established way of doing things in business, and the legal problems which they have faced as a result. The book is well written -no technical knowledge required - and is recommended for anyone who want to catch up with what has been happening in the computing world.

One thing that I hadn't realised was that Google make their own computers. It is recognised that the best way to get the most computing power for the least amount of money is to connect together a large number of cheaply built PC's. However this has its own problems and most organisations would go for fewer, larger computers. Google, whose business depends crucially on computing power, has faced and dealt with these problems. Maybe the idea of Google marketing 'Google PC's' isn't that unlikely. I would have prefered if this book had looked more at such ideas - what Google is likely to do in the future. It doesn't deal with the day to day running of the company (which wouldn't have been so interesting), but that means that 'Google watchers' will already know much of what it has to tell. I would have liked a bit more speculation.

Amazon.com info
Hardcover 250 pages  
ISBN: 1405053712
Salesrank: 17551171
Published: 2005 MacMillan
Marketplace:New from $150.00:Used from $0.13
Buy from Amazon.com
Amazon.co.uk info
Hardcover 250 pages  
ISBN: 1405053712
Salesrank: 1699881
Weight:1.01 lbs
Published: 2005 Macmillan
Marketplace:New from £49.46:Used from £0.01
Buy from Amazon.co.uk
Amazon.ca info
ISBN: 1405053712
Salesrank: 3303909
Weight:1.01 lbs
Published: MacMillan
Marketplace:New from CDN$ 50.00:Used from CDN$ 1.63
Buy from Amazon.ca

Product Description
"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

THE GOOGLE STORY is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."