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Amazon.com (1405053712) 94 reviews
Amazon.co.uk (1405053712) 10 reviews
A selection of these reviews is given below

 

David Vise

The Google story

No one with an internet connection can have missed the spectacular rise of the Google search engine in the last few years. This book tells the story of this rise - how the founders Larry Page and Sergey Brin came to top the list of young billionaires without it seems having a particular interest in making money. Thus we hear about how Google has challenged the established way of doing things in business, and the legal problems which they have faced as a result. The book is well written -no technical knowledge required - and is recommended for anyone who want to catch up with what has been happening in the computing world.

One thing that I hadn't realised was that Google make their own computers. It is recognised that the best way to get the most computing power for the least amount of money is to connect together a large number of cheaply built PC's. However this has its own problems and most organisations would go for fewer, larger computers. Google, whose business depends crucially on computing power, has faced and dealt with these problems. Maybe the idea of Google marketing 'Google PC's' isn't that unlikely. I would have prefered if this book had looked more at such ideas - what Google is likely to do in the future. It doesn't deal with the day to day running of the company (which wouldn't have been so interesting), but that means that 'Google watchers' will already know much of what it has to tell. I would have liked a bit more speculation.

Amazon.com info
Hardcover 250 pages  
ISBN: 1405053712
Salesrank:
Weight:1.01 lbs
Published: 2005 Macmillan Publishers Ltd
Marketplace::Used from $11.56
Buy from Amazon.com
Amazon.co.uk info
Hardcover 250 pages  
ISBN: 1405053712
Salesrank: 93036
Weight:1.01 lbs
Published: 2005 Macmillan
Marketplace:New from £2.99:Used from £0.93
Buy from Amazon.co.uk
Amazon.ca info
Hardcover 250 pages  
ISBN: 1405053712
Salesrank:
Weight:1.01 lbs
Published: 2005 Macmillan
Marketplace::Used from CDN$ 15.49
Buy from Amazon.ca

Download Description
David A. Vise is a Pulitzer Prize-winning reporter for the Washington Post and the author of three books, including the New York Times bestseller The Bureau and the Mole. Mark Malseed, who has contributed to the Washington Post and the Boston Herald, has won high praise for his research efforts on Bob Woodward’s recent books, Plan of Attack and Bush at War.


From the Hardcover edition.
 
The history of the most popular search engine ****
How did two Stanford Ph.D. students create one of the world's most recognizable brands in just a few short years? This book profiles both the company and its founders, and provides insights into a company that has consistantly defied conventional wisdom on its way to unprecedented success. Beginning with a vision of a search engine that would provide users free, fast, and reliable access to all the information on the internet, Larry Page and Sergey Brin have build a loyal following of users. This book is filled with inside glimpses into the history of Google and the challenges is faced on its way to success, as well as its unique cooporate atmosphere and vision. A great book for anyone who wants to understand just how this unconventional company has become so successful in such a short time.
 
A company that provides a "Perk" for a good reason! *****
David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for business. The mixture of knowlegde the author describes on how each and every employee is cared for creates a vision that the founders wanted from the beginning. The chapter that described the Chef that made "Buttermilk Fried Chicken for Elvis" was very interesting. The book is a must reader for anyone...
 
Skip the book, just use Google *
The Google Story is not written well at all. It is a poorly written ad for Google, Standford, and a couple other people. All you get from the book is that you should do your doctoral studies at Stanford since they are all about capital gain there, and are willing to pay for your patents.
The Google guys were not normal in the slightest. They raised $900,000 from family and friends in a matter of months. Normal people couldn't get money like that in a lifetime.

Persuading the venture capitalists to let them maintain power is rather interesting though. I will give them an credit for that.

The book just has a bunch of random, vague events that anyone could find on Google is they searched. Wikipedia probably has a better description of Google than David Vise.

Don't waste your time with this book. Get online and read about Google if you want to learn more about them.
 
The Traditional Media Empire Strikes Back---The Sequel ***
This is a compelling narrative detailing how the company grew from the brainchild of several Ph.D. students to a powerful if unconventional business in the Internet advertising and e-commerce marketplace. But recent studies released by comScore and Nielsen that raised questions about the effectiveness of AdWords/AdSense have fueled skepticism about whether the Google AdWords/AdSense model will remain marketers' advertising tool of choice going forward (Reviewers' note: the company is also the owner of online display advertising platform DoubleClick).
 
Great book, though still a draft ***
I think this book is great, I have to say I devoured it which means that it keeps a great flow.
However, I think it lacked some unanswered questions, seems a bit pro-Google, and it lacked a final chapter. In short, it needs a strong editorial review which would have send the authors back to the drawing board to polish some details.
1.- One constant question: How did Google managed to cope with the computer power on a constant growing demand (they broadly speak about a computing law) - this is critical to Google being fast.
2.- When it speaks about the Google Earth it fails to mention how did Google manage to get those pictures from NASA.
3.- When it talks about News Google it fails to speak about the lawsuit that was lost in Belgium where Google had to take down many newspapers and allegedly banned Le Soir and other publishers from the searchengine.
4.- There are many parties who claim that Google has destroyed their business by banning them without a reasonable explanation (include reference to Google Watch). It should include Game words such when "Bill Gates" showed strange results. Though si fair to say that the chapter Trick Click does cover the core critic to its ad revenue.
6.- More importantly, the last chapter talks about DNA (and other stuff). They should have decided either to split this chapter and add a conclusion. Is just frustrating as a reader not to know what should one expect from Google in the future: will Google become Evil through Cloud Computing and other long crawling spiders? What should it await Google?
These authoritative writers should be able to wonder in such answers.
7.- Finally, -yes - unfortunately updating is needed in such as fast changing world. Is justified, because of the popularity of this book. So do add a note to the European Parliament's report on Google, Cloud Computing and its venture in the mobile world (or maybe write a second book Google II?).

Enjoy reading this book,

Sergio
 
An inspiring read *****
This is an inspiring read about two young Stanford Institute of Technology students who took on the world - and won. Through a stunning power of belief, they decided one day to download the whole Internet and to use thousands of computers to store the data and so build the quickest and most reliable search engine of its time. Sounds simple, doesn't it?

One of the chapters is called "A Healthy Disregard for the Impossible" and that just about sums up the attitude and philosophy of the google founders.

This book (both descriptive and analytical) should be read by those at corporate level and also those who are thinking of lighting the creative entrepreneurial spark that awaits inside them.

In fact, I would go as far as to say that this is actually bordering on being a self-help book, such is its power to motivate.
 
Boring, Boring, Boring! *
Sure this book gives you the facts where the author knows them but with Larry and Sergey well known for not often giving interviews or much away there really isnt much you couldnt find with a bit of good web research. The biggest disappointment is that book is written in such a boring and uninvolving way with zero entertainment value. Has to be one of the worst books I have ever read!
 
A disregard for the impossible *****
Google is the story of the creation of the best internet online search engine with the most powerful software, flashing speed and mountain high storage capacity.
Many analyst doubted for a long time that the company could generate serious revenues, but its business model (advertising directly linked to each individual search) proved to be a heap of goldmines.
The end is not in sight as the company even entered the genetics field. With its enormous storage capacity and its massive computing power for analyzing vast quantities of data, scientists should be able to search and find specific genes and genetic abnormalities that are causing diseases.

The author also comments on the creation of Gmail, privacy issues and the battles with software rivals (e. g., for the hiring of software engineers).
With and inside the internet space, Google together with Amazon changed the world we live in.
A must read.
 
Story of how two men changed the world. *****
What a fantastic story, brilliantly told! As I read the book it made me realise how much one website has changed the way we do so many things. It's pretty incredible to realise that the two guys who set it all in motion only met in 1995 and didn't start the company until 1997!! A riveting read.
 
Google Endless Growth *****
This book describes the growth of the Google Empire. It is written in a gripping detective like format that you dont want to put down.

Even though it is written 2 years ago, the book does not have a dated feel.

A great read!

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