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Peter Senge

The necessary revolution

In The necessary revolution: how individuals and organizations are working together to create a sustainable world Peter Senge shows that businesses shouldn't see the practice of sustainability as a public relations cost, but rather as vital to their staying in business in the decades ahead.

It's important to have ambitious goals, such as zero waste, even if you don't know how to achieve them at present. Hence we read of how Coca-Cola and Alcoa, forseeing water shortages in future, restructured their businesses to use the minimum amount of water, rather than trying to claim the maximum amount of water for themselves. The book also explains how the readers can introduce sustainability into their own workplaces.

The case studies are the most useful part of the book, and I felt that it took too long to get to them. I don't work for the sort of organisation the book is aimed at, so maybe I'm not the best person to judge it, but it seemed to me that the reader has to get through 50 pages of fairly generic stuff, and the diagrams seemed to have little relevance to the text they were linked to. The book ends with a number of 'Future of' chapters, which is all very well, but I thought that it would have been better to emphasise thing the readers themselves could do at this point. So, it contains useful information, but I felt that the book was poorly structured. info
Paperback 406 pages  
ISBN: 1857885325
Salesrank: 5348763
Published: 2010 Nicholas Brealey Publishing
Amazon price $2.50
Marketplace:New from $2.50:Used from $2.82
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Paperback 416 pages  
ISBN: 1857885325
Salesrank: 300568
Weight:1.1 lbs
Published: 2010 Nicholas Brealey Publishing
Amazon price £16.99
Marketplace:New from £6.00:Used from £1.59
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ISBN: 1857885325
Salesrank: 1119152
Weight:1.1 lbs
Published: 2010 Nicholas Brealey Publishing
Amazon price CDN$ 2.50
Marketplace:New from CDN$ 2.50:Used from CDN$ 0.83
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Product Description
The Necessary Revolution is a book about the end of The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years. It is also a book about a new era emerging in which companies are beginning to recognise the larger systems in which they operate (environmental, social, and economic) and integrate these into their core strategies. Imagine a world in which the excess energy from one business would be used to heat another. A world in which environmentally sound products and processes would be more cost effective than wasteful ones. A world in which corporations like BP, Nike, Coca-Cola, and countless others are forming partnerships with environmental and social justice NGOs to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining that world is already emerging. We must act together now.