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Edgar Wille
2nd Green Revolution
Terra Infirma
David Leland Hyde
Sue Sharpe
Applied Sustainability

Peter Senge

The necessary revolution

In The necessary revolution: how individuals and organizations are working together to create a sustainable world Peter Senge shows that businesses shouldn't see the practice of sustainability as a public relations cost, but rather as vital to their staying in business in the decades ahead.

It's important to have ambitious goals, such as zero waste, even if you don't know how to achieve them at present. Hence we read of how Coca-Cola and Alcoa, forseeing water shortages in future, restructured their businesses to use the minimum amount of water, rather than trying to claim the maximum amount of water for themselves. The book also explains how the readers can introduce sustainability into their own workplaces.

The case studies are the most useful part of the book, and I felt that it took too long to get to them. I don't work for the sort of organisation the book is aimed at, so maybe I'm not the best person to judge it, but it seemed to me that the reader has to get through 50 pages of fairly generic stuff, and the diagrams seemed to have little relevance to the text they were linked to. The book ends with a number of 'Future of' chapters, which is all very well, but I thought that it would have been better to emphasise thing the readers themselves could do at this point. So, it contains useful information, but I felt that the book was poorly structured.

Amazon.com info
Paperback 406 pages  
ISBN: 1857885325
Salesrank: 5713694
Published: 2010 Nicholas Brealey Publishing
Amazon price $2.50
Marketplace:New from $2.50:Used from $2.99
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Amazon.co.uk info
Paperback 416 pages  
ISBN: 1857885325
Salesrank: 601007
Weight:1.1 lbs
Published: 2010 Nicholas Brealey Publishing
Marketplace:New from £6.00:Used from £1.43
Buy from Amazon.co.uk
Amazon.ca info
Paperback
ISBN: 1857885325
Salesrank: 1223617
Weight:1.1 lbs
Published: 2010 Nicholas Brealey Publishing
Amazon price CDN$ 2.50
Marketplace:New from CDN$ 2.50:Used from CDN$ 6.50
Buy from Amazon.ca





Product Description
This is a timely and groundbreaking book from the bestselling author of "The Fifth Discipline" series and "Presence". "The Necessary Revolution" reveals how corporations and organizations are, in the face of looming environmental crises and pressure from social issues, finding solutions that ensure both long-term survival and real-time business success. "The Necessary Revolution" is destined to become the essential handbook for everyone who understands the need to act and work together now to create a sustainable world for ourselves and the generations to come. A revolution is underway, and spreading fast. Organizations everywhere are boldly leading the change from the dead-end of 'business as usual' to new strategies and transformative practices that promote a flourishing, sustainable world. Pragmatic and powerful, today's most innovative leaders know that revolutionary - not incremental - changes in the way we live and work are necessary for their, and our, survival. Brimming with inspiring stories from around the globe, and organizations ranging from Alcoa to Oxfam, DuPont to GE, "The Necessary Revolution" clearly shows that ordinary people at every level within every organization have the ability and innovative spirit to do extraordinary things. By working collaboratively across boundaries, they are amplifying their creativity to find unprecedented solutions in an intensely interdependent world. "The Necessary Revolution" contains a wealth of strategies to help anyone, regardless of role or title, build the confidence and competence to respond effectively to the greatest challenge of our time. It is destined to become the essential handbook for everyone who understands the need to act and work together - now - to create a sustainable world for ourselves and the generations to follow.

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