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C.K. Prahalad

The fortune at the bottom of the pyramid

The poorest people in the world have so little money that it seems no-one should see them as a source of profit. C.K. Prahalad argues otherwise. In The fortune at the bottom of the pyramid: eradicating poverty through profits he explains how the poor can be lifted out of poverty by being treated as customers rather than just as recipients of aid.

Not that it's easy though. Prahalad argues that it is no use just trying to sell 'hand me downs' from richer countries Rather the poor require the latest technology - the technology must provide what is provided by infrastructure in richer countries. The margins for each individual customer are very small, but there is the potential for high sales volumes. The main part of the book comprises 11 case studies of businesses which have found ways of solving these problems. Several are concerned with health services, provided at a tiny fraction of what they would cost in richer countries. There are also examples of how health can be greatly improved with simple products such as medicated soap and iodized salt. Others examples are concerned with financial services, getting people out the clutches of notorious moneylenders.

This is an updated edition, and I felt the additions tended to interrupt the flow of reading somewhat, but that's a minor point. The book certainly has an important message, and I would recommend it for anyone interested in improving the lot of the poorest people in the world.

Amazon.com info
Hardcover 432 pages  
ISBN: 0137009275
Salesrank: 912583
Weight:1.37 lbs
Published: 2009 Wharton School Publishing
Amazon price $32.54
Marketplace:New from $24.94:Used from $2.00
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Amazon.co.uk info
Hardcover 432 pages  
ISBN: 0137009275
Salesrank: 307485
Weight:1.37 lbs
Published: 2009 Financial Times/ Prentice Hall
Marketplace:New from £43.67:Used from £1.67
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Amazon.ca info
Hardcover 432 pages  
ISBN: 0137009275
Salesrank: 522573
Weight:1.37 lbs
Published: 2009 FT Press
Marketplace:New from CDN$ 59.75:Used from CDN$ 2.95
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Product Description

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.


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