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Jeff Gomez

Print is Dead

As more and more material is available on the internet, one wonder's whether previous methods of distribution still have a future. In Print is Dead:Books in Our Digital Age Jeff Gomez argues that printed books are on the way out.

There is plenty of emotional attachment to the idea of a printed book, but Gomez argues that often this is rather illogical: 'you can't read an ebook in the bathtub'. The book goes on to look at the decline of reading of serious literature, and at the closure of printed newspapers. Gomez then discusses the interactivity that people expect nowadays - the ability to download material, but also the chance to upload their own creations and the expectation of instant availability. There is a look at the ebooks of the late 1990's which didn't really work out and an argument of why it will be different this time round. The last chapters of the book look at the position of readers, writers and publishers in an all digital future.

In the end, though, I felt that Gomez's arguments weren't sufficiently deep to be persuasive. He doesn't seem to take into account that the internet is in a state of rapid flux, and so gives too much prominence to things which may turn out to be a passing fad. I also didn't believe his claims of multimedia with everything, and I didn't think he gave enough detail about dedicated ebook devices - which generally try to be as much like printed books as possible. If you want to while away a couple of hours (and can't find anything suitable on the internet) then you might try reading this book, but don't expect any persuasive arguments.

Amazon.com info
Hardcover 300 pages  
ISBN: 0230527167
Salesrank: 837573
Weight:0.8 lbs
Published: 2007 Palgrave Macmillan
Amazon price $18.96
Marketplace:New from $3.45:Used from $0.96
Buy from Amazon.com
Amazon.co.uk info
Hardcover 300 pages  
ISBN: 0230527167
Salesrank: 204357
Weight:0.8 lbs
Published: 2007 Palgrave Macmillan
Amazon price £12.88
Marketplace:New from £0.17:Used from £1.00
Buy from Amazon.co.uk
Amazon.ca info
Hardcover 300 pages  
ISBN: 0230527167
Salesrank: 325067
Weight:0.8 lbs
Published: 2007 Palgrave Macmillan
Amazon price CDN$ 17.61
Marketplace:New from CDN$ 17.61:Used from CDN$ 4.49
Buy from Amazon.ca






Product Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. 
 
Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap, and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
 
Really? Then why can you buy this in paperback? **
Isn't it kind of ironic that you can buy a paperback edition of a book about the death of print? And what's more, people are willing to pay $16.47 so they can read it on paper.

I'll believe print is dead the day authors like Mr. Gomez can make money publishing their books without offering a print edition (though I suspect that even then a print-on-demand market will emerge to supply printed copies of online-only books).

Remember the "paperless office"? Print was dead back then too.



 
Print remix ****
Gomez debunks some of the oft-stated claims that "books will always be on paper" by showing how digital text is already part of our daily lives. Gomez considers the example of the music industry to shine a light on the future of publishing, while discussing the potential of electronic publications. Overall, a nice readable overview of digital publishing, but seasoned publishing professionals will find little substantive information.
 
Thought provoking read ****
Ironically, I found this book in my local library and it was definitely worth a Sunday afternoon read. It has some thought-provoking ideas that sparked a blog post.
Writers today have been inspired by print books. The age of most successful writers today means they grew up without the internet, without email, without YouTube so the concept of what a book is remains with the print book. For Gen Y and beyond, they have so many other versions of what media is that the print book is just one. Creating content and posting it online immediately is reality.(Why wait 18 months to have your print book published when you can be on Kindle tomorrow? There is an audience online, you just have to be out there.)

[...]
 
Insightful, provocative and very well-written *****
Given Amazon's recent release of the Kindle ebook reader, the timing of Jeff Gomez's Print Is Dead couldn't be better. Regardless of your beliefs about print vs. e-content, you need to read this book, especially if you're in the publishing business. You might not agree with Jeff's opinions but I guarantee you he'll make you think about the industry in ways that you've never thought about it before. Even if you're just a fan of reading in general you owe it to yourself to read this excellent book.

The way I test the value of a book is by looking back and seeing how many times I've folded over a page or highlighted a passage that got my attention. My copy of Print Is Dead has so many folds and highlighter marks that it looks like it's been read by 10 different people. Here are some of my favorite excerpts:

** Many of those in publishing see themselves as guardians of a grand and noble tradition, so much so that they sometimes suffer delusions of grandeur.

** ...pretty much anyone under the age of thirty qualifies for being accustomed to a 'constant stream of digital stimulation.' And so to expect future generations to be satisfied with printed books is like expecting the Blackberry users of today to start communicating by writing letters, stuffing envelopes and licking stamps.

** Today's kids are not going to want to pick up a big book and spend hours in a corner silently, passively reading. Why in the world would they do that? It's not interactive. They can't share the experience with their friends. There's no way to change the book to suit their own tastes.

** The publishing industry needs to realize this, and it needs to also find a way to get to these kids by making content available in a way that will first reach them (i.e., digitally) and then will give them the tools to interact with it and share it (post excerpts on their MySpace pages, email chapters to friends, IM paragraphs across class, etc.) If not, there are dozens of ways this generation will choose to spend their time, and none of them will involve books.

** Of course there are many who contend that books are works of art and shouldn't be reworked or touched at all. The latter is of course a silly view since readers 'rework' these books all of the time by skipping whole sections as they read, the same way that people rarely ever listen to the entirety of "The White Album."

** The ability to alter, and then share, text to this degree would mean that you could edit a book to your own liking and then send an amazing chapter or even a couple of sentences to someone, via email or a webpage, along with a message that says, 'Take a look at this; I think it's amazing.' Imagine all of the sharing of literary material that would occur if the reigns were loosened just a little.

** Most of the early ebook formats and devices tried to faithfully mimic the ink-on-paper experience, and they failed not because they didn't look like real books, but because they looked too much like traditional books.

** In the same way that Jimmy Buffett has created a multimillion dollar business around the success of his 1977 song 'Margaritaville,' so too will future authors create online communities and brands built around their works that have the potential to be even more popular than the works the communities were built to support.

** Writers who are unskilled in the ways of the Internet, or just don't want to play any part in the online discussion and want to write their books and be left alone, will be like movie actors at the end of the silent era who were forced to have elocution lessons when talking pictures were suddenly the brand new thing.

** If publishing can't find a way to tap into this need for discussion, then it's going to find itself and its product increasingly left out of the conversation.

** ...one day (perhaps soon) a printed book in a digital world will seem as quaint and as antiquated as a watch or a fountain pen feels today.

** It's simply not possible that the Internet is going to have an effect on every area of our lives except reading books.

If I had to rank the 12-15 books I've read this year this would be #1 by far. It's extremely insightful, well written and is one of those gems that makes you stop and think. I've only hit some of the highlights in this post. You need to read the entire book to appreciate the vision Gomez has for print and e-content. Highly, highly recommended!
 
Catchy Title &Thoughtful Treatment *****
Gomez uses a provocative title to tackle a current topic of discussion in the publishing world. He combines careful research with his own insights from working in traditional publishing to produce a thoughtful and well-written book.

I love the points he includes in some of the final pages of this book where he lists five reasons publishers will still exist in a digital age:
"#1. Find talent. With millions online, finding anything worth consuming is getting more difficult.
#2. Support talent. The Internet is great for making an initial splash, but not for turning that splash into a career.
#3. Edit talent. Even geniuses need editors. (Great point in my view. wtw)
#4. Expose and market talent. As more authors are discovered online, more authors are promoted online.
#5. Pay talent. The Internet creates communities, but it doesn't pay them."

As a reader who is intimately involved in traditional publishing as shown through my Book Proposals That Sell, I found Print Is Dead worth my limited reading time. I recommend it.
 
Confused **
Mr Gomez's book is devoted to showing why books are on the way out and he duly fires off at every die-hard bibliophile he can track down. At times he gets seriously confused between whether it is books as printed objects which are dead, or the habit of reading books which is in decline - and would still be so if all books were on e-readers. He also seriously misjudges the impact of e-readers, mistaking early difficulties for continuing reluctance to use them. Above all, he has no idea or feeling for why people who love books do so.
 
Is print really dead? ****
Explores the irresistible flight from print to electronic media and its impact on trade book publishing. Where Gomez triumphs is in developing a persuasive picture of the social, cultural and environmental momentum that calls for trade publishers not merely to replicate their book offering online but to rethink how to package and encourage readers to interact with their content in an era of scarce attention, always-on Internet, media multi-tasking and expectations of choice in a developed world where everything is available on-demand.

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