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Mike Kueber
Stanford Social Innovation Review

Tina Rosenberg

Join the club

Peer pressure is a important component of the behaviour of many people, but is often seen as a negative influence. In Join the club: how peer pressure can transform the world Tina Rosenberg shows just how strong peer pressure can be, but also how it can be used to guide people in a positive way.

The book is full of examples. Teenagers in the USA take up the fight against tobacco companies, and so naturally see smoking in a negative light. Low caste women in India have their lives and villages transformed by being trained as health workers. Then there's the story of Otpor, the revolutionary movement in Serbia which used hunour to battle against a dictator. The book also tells of the problems which can cause such movements to run out of steam.

I think that I would have preferred it if the book had stuck to one topic per chapter - as it is some topics take more than one, others don't seem to have the prominence they deserve. But that's a minor criticism - maybe it's just me. Overall I thought that the book was well worth reading, and useful in showing how to develop ideas which can really make a difference to the world.

Amazon.com info
Hardcover 432 pages  
ISBN: 0393068587
Salesrank: 1000218
Weight:1.65 lbs
Published: 2011 W. W. Norton & Company
Amazon price $25.95
Marketplace:New from $3.25:Used from $1.32
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Amazon.co.uk info
Paperback 400 pages  
ISBN: 1848313004
Salesrank: 1063793
Weight:1.28 lbs
Published: 2011 Icon Books Ltd
Marketplace:New from £6.46:Used from £0.01
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Amazon.ca info
Hardcover 288 pages  
ISBN: 0393068587
Salesrank: 566708
Weight:1.65 lbs
Published: 2011 WW Norton
Amazon price CDN$ 29.70
Marketplace:New from CDN$ 17.49:Used from CDN$ 4.51
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Product Description

In the style of The Tipping Point or Freakonomics, a groundbreaking book that will change the way you look at the world.

The fearless Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing work on how Eastern Europe faced the crimes of Communism, garnered both the National Book Award and the Pulitzer Prize. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.