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J M Balkin

Cultural software : a theory of ideology

We are all constrained by the norms of the societies in which we live, even when we want to frame an abstract discussion of those norms. So is it possible to escape from this recursion? In Cultural Software J M Balkin thinks that it is, but we should steer clear of attempts to systematize the process, which only results in another ideology. Instead we must rely on what looks like ad hoc thinking - metabricolage is the term Balkin uses. I felt that the book makes an excellent bridge between the scientific ideas of memes and the like and the more literary discussion of ideologies and social norms.

So how well does Balkin do at rising above the ideologies which envelop him? Well, on the positive side, he does present an anti-racist and anti-sexist case. However, in doing this he often makes it sound as if racism and sexism are the norm. In general he seems to present humanity in a negative light, giving the book a sort of 'holier than thou' aspect. For instance he suggests that the USA entered the Vietnam war with the 'Cowboys vs Indians' model of conflict, whereas I would think that the 2nd World War would be a more likely image. I felt that this aspect of the book tended to detract from some of the concrete examples Balkin gives, and so made the book harder to read than might otherwise be the case.

Amazon.com info
Paperback 350 pages  
ISBN: 0300072880
Salesrank: 1397037
Weight:1.52 lbs
Published: 1998 Yale University Press
Marketplace:New from $24.00:Used from $7.85
Buy from Amazon.com
Amazon.co.uk info
Paperback 350 pages  
ISBN: 0300072880
Salesrank: 2329623
Weight:1.52 lbs
Published: 1998 Yale University Press
Marketplace:New from £33.25:Used from £17.47
Buy from Amazon.co.uk
Amazon.ca info
Paperback 350 pages  
ISBN: 0300072880
Salesrank: 640071
Weight:1.52 lbs
Published: 1998 Yale University Press
Marketplace:New from CDN$ 69.95:Used from CDN$ 15.99
Buy from Amazon.ca

Book Description
Cultural Software is the first book that seriously applies theories of cultural evolution and the theory of memes to the problems of ideology and justice. Instead of resting the concept of ideology on outmoded notions of "false consciousness," Cultural Software shows how ideological effects get produced through the spread and reproduction of forms of cultural know-how, or cultural software.

Human beings are the bearers of this cultural software, it helps constitute them and shapes them as persons with distinctive values and purposes. Yet cultural software reproduces whether or not it serves the interests of human beings. Rather, cultural conventions and institutions spread as if they had their own interests in survival and reproduction. And some kinds of cultural software can act like virtual parasites, breeding unhappiness and injustice as they reproduce in human minds and institutions.

Drawing on anthropology, evolutionary theory, cognitive science, linguistics, sociology, political theory, social psychology, and law, Cultural Software offers a strikingly original theory of cultural evolution, a theory that explains both shared understandings and diversity within cultures.

"Balkin argues ingeniously that meme theory replaces more familiar critical theories of ideology, because it alone explains how people come to believe the things they believe, without reference to dubious assumptions about "false consciousness" or "hegemony." [Balkin] writes with lucid balance. . . . Balkin's account is the most nuanced and convincing on the question of what we actually gain from meme theory."

--Mark Kingwell, Harpers

"After 250 years of writing about ideology, it is difficult to have something new to say that advances our understanding of this elusive concept, and yet Cultural Software: A Theory of Ideology by J.M. Balkin manages to do just that... a remarkable work that will be usefully read by a broad audience."

--Susan Silbey, American Journal of Sociology

"[A] path-breaking effort to rethink legal critique using ... biological and cybernetic models; the scope of its ambition and the subtlety of its execution are likely to make it a definitive work."

--David Charny, University of Michigan Law Review

"[I]ntelligent and extremely well crafted... [A] wonderfully clear presentation of the major strands of postmodern thought."

--Emily Sherwin, Philosophy in Review

 
application of technological terms to the body, mind and human relationships, or, we become the tool *
The eastern churches, for example, banned musical instruments because they were believed to diminish the spirit. No one in the eastern church ever refers to him or her self as "an instrument of god."

When one picks up a tool, one both limits oneself while extending one's abilities.

People talk about interfacing with each other now. An interface is something between two computers.

As you have probably surmised, my argument is only with Belkin's terminology. I believe it dooms his book.

I could never call anything brilliant that suggests 'human software.' The conceit dissappoints.

I gave a star only because the amazon commenting program requires a star rating. It is intended to mean nothing. I am critiquing only the terminology here.

 
A wise and erudite analysis of cultural understanding *****
This is a wonderfully wise, erudite, and well-written book. Don't let the title fool you. The book is not about forms of software designed to promote culture. The book is about cultural understanding, and culture software is an apt metaphor, helping Balkin to explain his position. As Balkin demonstrates in a wide variety of contexts, our tools of cultural understanding are a double-edged sword leading us to progress on the one hand and substantial injustice on the other. The book features an enormously valuable guide to and critique of the literature on ideology, a persuasive account of the pragmatic necessity of making transcendent claims about truth and justice, and extremely rich discussions of the ways we think about the world, including, e.g., narration, metaphor, and paired oppositions. Particularly impressive is Balkin's ability to crisply, accessibly, and fairly treat a wide variety of important thinkers from many different disciples. This book should appeal to all who try to think broadly whether their primary intellectual allegiance is to Anthropology, History, Law, Philosophy (analytic or continental), Political Science, Psychology, or Sociology.

Steven Shiffrin, Cornell University

 
A profound and sophisticated theory *****
I highly recommend this book, especially for scholars in law, philosophy, and political theory. It is one of the most insightful and wide-ranging books I have read. Balkin develops a profound and sophisticated theory of cultural understanding - the ways in which individuals think, form their beliefs, values, and identities, and evaluate each other's ideas. Balkin explains cultural understanding by using the very appropriate metaphor of "cultural software." With this metaphor, he crafts a theory of cultural understanding that accounts for the effects of historical change on shared belief systems as well as variation and disagreement among individuals in the same culture. Balkin's topic is one that is both incredibly complex yet essential to many fields: conceptions of cultural understanding underpin much of the scholarly discourse in philosophy, sociology, political theory, and law. Although his project is quite ambitious, he engages it with remarkable clarity, depth, and sophistication. The book is unusual in that it masterfully synthesizes numerous diverse fields, including philosophy, law, psychology, biology, and sociology. Balkin is at home in each of these fields, displaying command over the thought of such diverse thinkers such as Plato, Geertz, Foucault, Levi-Strauss, Gadamer, Goffman, and Mannheim.

Balkin is a fantastic writer, able to explain his concepts very clearly without resorting to excessive jargon and without sacrificing complexity or nuance. The richness of his thought is manifested when he applies his theories to concrete issues in law and politics, such as his powerful analysis of racism toward the end of the book. The book is also worth reading for Balkin's absolutely superb discussion of narratives, one of the most illuminating I have read. In sum, this book is definitely worth reading; Balkin has set forth a serious and convincing theory to be reckoned with.


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